eCommerce Email Marketing Customer Lifecycle – Andriy Boychuk

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eCommerce Email Marketing Customer Lifecycle – Andriy Boychuk

$86.00

  • We are living in the ‘Era of Relevance’(2:22)
  • The downside of email irrelevance(1:32)
  • Customer life cycle(3:36)
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Start sending emails that generate revenue on autopilot

A step-by-step course that will show you how to set up highly engaging email automations that add 20% to your revenue

eCommerce Email Marketing Customer Lifecycle

Course Curriculum

Era of Relevance

  • We are living in the ‘Era of Relevance’(2:22)
  • The downside of email irrelevance(1:32)
  • Customer life cycle(3:36)
  • Your customers feel valued and You feel in control(1:32)
  • Better numbers, more revenue(0:47)
  • Benchmark(0:35)

Overview

  • Andriy Boychuk(1:39)
  • Course in 5 modules(1:23)
  • How to take this course(1:07)
  • Video length up to 15 minutes(0:43)
  • Closed Community(1:10)
  • Technology is overrated(1:26)
  • Questions and Feedback(1:28)

MODULE 1: Strategy

  • Strategy overview(1:43)
  • Optin methods(8:59)
  • Pre purchase aka welcome flow(15:54)
  • Exit intent flow(5:02)
  • Abandonment cart flow(6:33)
  • Post purchase flow(9:44)
  • Bounce Back(3:07)
  • 2x buyers flow(4:26)
  • Browser abandonment flow(3:15)
  • Win back flow(3:38)
  • Sunset flow(4:10)

MODULE 2: Copy

  • Module breakdown(1:20)
  • Email guidelines explanation(10:28)
  • Footer message(3:44)
  • Opt in forms(3:24)
  • Surveys(1:52)
  • Share it with copywriter(1:25)

MODULE 3: Design

  • Module breakdown(1:02)
  • Template structure(9:58)
  • Hero images(2:22)
  • Let's Design/Build it(12:05)
  • Text based emails(2:08)
  • Form Design(1:29)
  • Form Builder(9:57)

MODULE 4: Implementation

  • Checklist(2:03)
  • Email templates(17:50)
  • Forms(8:42)
  • Pre purchase aka welcome flow(7:23)
  • Exit intent flow(1:42)
  • Abandonment cart flow(9:01)
  • Post purchase flow(1:57)
  • Bounce back flow(1:53)
  • 2x buyers flow(1:21)
  • Browser abandonment flow(2:49)
  • Win back flow(2:02)
  • Sunset flow(7:18)

MODULE 5: Evaluate & Optimize

  • Split test structure(3:18)
  • Split test criteria(1:17)
  • Split test subject lines(4:23)
  • Split test offer % vs $ amount(1:51)
  • Split test time delays(2:58)

Conclusion

  • Joint The Community(1:19)
  • Take Action(0:59)

 

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